NBC's best night last week, when it reached 16.2 million on Thursday, was still down 43% from Rio, Nielsen said. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, the Nielsen company said. The numbers are sobering: Sunday's NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio.
For most nights at the Tokyo Olympics, NBC's primetime coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. The higher projection is still a drop from the 1 trillion yen profit Sony had racked up the previous fiscal year, when its sales jumped as people stuck at home for the coronavirus pandemic turned to video games, including those from Sony. Sony raised its full year profit forecast to 700 billion yen ($6.4 billion) from an earlier 660 billion yen ($6 billion). Sony had posted a 193.6 billion yen quarterly profit the previous year. Healthy results in its music streaming business and robust demand for digital cameras, image sensors and the PlayStation 5 video game console helped Tokyo-based Sony Corp.'s quarterly sales grow 15% to 2.26 trillion yen ($20.7 billion), the company said Wednesday. Sony's April-June profit rose 9% to 211.8 billion yen ($1.9 billion) as the Japanese electronics and video game maker continued to benefit from a sales perk from the hit "Demon Slayer" animation film.
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